Mr.Karunanidhi and Ms. J. Jayalalitha are political giants in Tamil Nadu, India. They have been in politics for decades. What can I say ? In the field of Politics they are seasonal players. They know every trick there is in this game. They know the rules and when these rules are not complimentary... well They just change the rules. They came up with many interesting and nearly upsetting political marketing strategies.. promising free tv's hmmm.. thats just what poor people need.. see tv.. waste time.. give more reasons for their uninterested children to not go to school.. why dont u just plop before the tv the whole day....
Anyway their newest marketing strategy is 'call people'.. Yes when you will be in the middle of doing something important your phone rings you rush to attend the call... Guess what, its... The Dravida munnetra kalagam leader Mr.Karunanidhi calling you... lucky you.. well he called nearly every household as a part of his campaign. Well not evey one just few lucky ones that randomly got picked... Anyway it isnt even him it is an automated call or some thing.. when you pick up reciever..the you would hear his recorded speech... requesting the voters of Tamilnadu to vote for his party, their emblem as “Raising Sun”.
Ditto strategy followed by Anna Dravida Munnetra Kalagam Chief secretary Ms. J. Jayalalitha . She campaigned for her party and her allies.
But none the less The point to appreciate here is the innovative ways and political marketing strategies, which has gained a huge momentum, the political parties have used to campaign for this parliament poll. The Obama effect (like the butterfly effect).. whatever be the case these guys are really making an effort to reach us.. the middle class voters (with phone).. maybe they'll do something for us this time.. like employment for all.. now wouldnt that be great...
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